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innovIQ
innovIQ

innovation services

INNOVATION FRAMEWORK - 4i

Innovation Intelligence - Opportunity Assessment

The InnovIQ Opportunity Assessment (OA) forms the third part of the 4i process. The OA provides an objective, fact-based and unique insight into the position of potential investments within the global competitive landscape through an understanding of the following:
  • Novelty of the investment
    • Has it been done before in the same way?
    • Has the same technology been used in a different application?
    • Has the same objective been achieved using a different method?
  • Usefulness of the investment
    • Does it offer clear customer advantages?
  • Competitiveness of the investment
    • Can it be easily emulated?
The OA delivers a clear illustration of the potential of an investment, which supports a consistent platform for investment decisions and managing innovation investment portfolios.
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