innoviQ
innovIQ
innovIQ

innovation services

INNOVATION FRAMEWORK - 4i

Concept Review

The first stage of the 4i process is to review the concept with regard to a number of parameters including:
  • R&D programme to date
  • Time resource utilised
  • Patent / IP position
  • Market research completed
  • Statement of competitive advantage
  • Investment proposition
The review provides a summary of the assumptions made with regard to novelty, usefulness and competitiveness of a particular concept during ideation and development, together with expectations of commercialisation pathways.
innoviQ