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innovation services
4i OUTCOMES The 4i process has a number of distinguishing characteristics that provides differentiation from conventional protocols of investment in innovation. These characteristics provide an illustration of the competitive advantage available to InnovIQ clients including:
- Timing
- Before investment
- Short order / cost-effective
- Metrics
- Innovation - novelty, usefulness and competitiveness
- Objective analysis
- Effectiveness
- Reduces investment in reinvention
- Promotes immediate commercial opportunities
- Provides robust IP position
- Increased throughput of concepts
- Transforms productivity
- Foundation for strategic development / commercialisation
- Platform for negotiation
- Transformed return on investment / growth
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