innovation services

Conventional approaches to investment in innovation show low levels of productivity. InnovIQ has identified the primary cause of unproductive activity as reinvention, in both private and public sector R&D - this means that significant effort is unknowingly expended in the creation, from scratch, of products and services that are already available or disclosed in the global market place.

Unknowingly reinventing a concept has a number of consequences including: zero productivity; accumulated investment burden; low competitiveness; wasted resources (time and human capital); low throughput of concepts and slow learning / lack of strategy.

Reinvention can be attributed to inappropriate metrics used by investors to determine the worthiness of
investment, typically:

Quantum of R&D expenditure
Number of patents
Previous investment or co-investment

As its primary service InnovIQ has developed and implemented a robust proprietary framework for intelligent investment in innovation - 4i, that addresses reinvention, by establishing novelty and commercialisation opportunities before investment in development.