|
|
|
innovation services
INNOVATION FRAMEWORK - 4i
Commercialisation Strategy
The fourth part of the 4i process is the development of an optimised commercialisation strategy for the technology / concept.
The strategy takes into account the novelty, usefulness and competitive position of a concept and may include the following:
- Strength of IP position
- Potential to license in / out
- Identification of strategic partners
- Value chain engagement
- R&D requirements
|
|
- Alternative concepts / Ideation
- Portfolio management / prioritisation
- Timing
- Risks
- value chain orchestration
|
|
